About Boxing Day Deals
Who runs this site?
My name is Alex Bosier. I've spent 15 years working in the UK deals and savings industry — at VoucherCodes and Atolls, among others. I've seen how deal content gets made, what works, and what's just noise designed to look helpful.
Why does this site exist?
Boxing Day is one of the biggest shopping events in the UK. But most of the coverage is generic, rushed, and written by people who don't really know the territory. Vague roundups, recycled lists, affiliate links with no real curation.
This site is built differently. Every page is written with a specific question in mind: what does someone actually need to know to make a good decision here? That's it.
What you'll find here
- Retailer guides — what to expect from each retailer at Boxing Day, based on their actual history, not guesswork
- Category guides — where the best deals tend to be, which categories disappoint, and what to prioritise
- Evergreen advice — how Boxing Day sales actually work, what time they start, and how to shop them well
A note on affiliate links
Some links on this site are affiliate links. If you click through and buy something, I may earn a small commission — at no cost to you. This is how the site is funded. It doesn't change what I recommend or how I write about things.
Get in touch
Questions, corrections, or feedback — use the contact page. I read everything.