About Alex Bosier
Who I am
My name is Alex Bosier. I've spent 15 years working in the UK deals and savings industry. That's meant roles at VoucherCodes, one of the UK's largest voucher platforms, and Atolls, where I worked on commercial and content strategy at the intersection of affiliate publishing and retail partnerships.
In that time, I've seen the full machinery of how deal content gets made — how retailers construct "was" prices, how affiliate networks influence what gets promoted, and which parts of the deals industry actually serve shoppers versus which parts exist to extract clicks. That background shapes everything on this site.
I also work as a freelance operations consultant, helping businesses modernise how they work — simplifying processes, implementing AI where it actually adds value, and building leaner operating models. Boxing Day Deals runs alongside that. It's a publishing project I care about, not a side hustle.
Why this site exists
A useful buying guide should help you compare the exact product, complete cost and terms. A sale headline alone cannot tell you whether a purchase suits your needs.
Boxing Day is this site's main focus. The aim is to help you prepare a shortlist and assess an actual offer without assuming that a particular date or retailer is always cheaper.
The guides use dated historical observations and current primary sources, with clear limits on what each source establishes. Unconfirmed offers are identified as such. The editorial policy explains the evidence standards.
The target is Boxing Day 2026. The content is being built now so that by the time the event arrives, the site has earned the trust required to be properly useful.
What you'll find here
- Retailer guides — ordering, delivery and return checks, with past sale observations kept separate from current announcements
- Category guides — specifications, suitability, accessories and total-cost comparisons for the product you need
- Evergreen advice — how to check an advertised saving, read promotion conditions and make a purchase decision
How we make money
Some links on this site are affiliate links. If you click through to a retailer and make a purchase, I may earn a small commission — at no cost to you. The retailer pays the commission, not you.
Commission rates don't influence which retailers get covered or how they're written about. Retailers can't pay to appear on this site. There are no sponsored posts, no advertorials, and no paid placements of any kind.
The full detail is in the editorial policy.
Get in touch
If something on this site is wrong, flag it — I'll fix it. If you have a question about a deal, retailer, or the site generally, I read everything that comes in.