About Alex Bosier
Who I am
My name is Alex Bosier. I've spent 15 years working in the UK deals and savings industry. That's meant roles at VoucherCodes, one of the UK's largest voucher platforms, and Atolls, where I worked on commercial and content strategy at the intersection of affiliate publishing and retail partnerships.
In that time, I've seen the full machinery of how deal content gets made — how retailers construct "was" prices, how affiliate networks influence what gets promoted, and which parts of the deals industry actually serve shoppers versus which parts exist to extract clicks. That background shapes everything on this site.
I also work as a freelance operations consultant, helping businesses modernise how they work — simplifying processes, implementing AI where it actually adds value, and building leaner operating models. Boxing Day Deals runs alongside that. It's a publishing project I care about, not a side hustle.
Why this site exists
Most Boxing Day coverage is written quickly, sourced generically, and optimised for volume over accuracy. Vague roundups. Recycled predictions. Affiliate links dressed up as editorial.
The problem is that Boxing Day is one of the best shopping events of the UK year — for certain categories, at certain retailers, if you know where to look. But finding that signal through the noise of deal aggregators and last-minute listicles is harder than it should be.
This site exists to be that signal. One named author. Verified prior-year data. Clear labelling of what's confirmed versus estimated. An editorial policy that says what we will and won't do, and means it.
The target is Boxing Day 2026. The content is being built now so that by the time the event arrives, the site has earned the trust required to be properly useful.
What you'll find here
- Retailer guides — what to expect from each retailer at Boxing Day, based on their actual history, not guesswork
- Category guides — where the best deals tend to be, which categories disappoint, and what to prioritise
- Evergreen advice — how Boxing Day sales actually work, what time they start, and how to shop them well
How we make money
Some links on this site are affiliate links. If you click through to a retailer and make a purchase, I may earn a small commission — at no cost to you. The retailer pays the commission, not you.
Commission rates don't influence which retailers get covered or how they're written about. Retailers can't pay to appear on this site. There are no sponsored posts, no advertorials, and no paid placements of any kind.
The full detail is in the editorial policy.
Get in touch
If something on this site is wrong, flag it — I'll fix it. If you have a question about a deal, retailer, or the site generally, I read everything that comes in.