Editorial Policy

Last updated: May 2026 · Written by Alex Bosier

This page explains how this site works — how deals are selected, how retailers are chosen, how content is kept up to date, and how the site makes money. If you have questions about anything here, get in touch.

How deals are selected

Not every deal that surfaces at Boxing Day makes it onto this site. The bar for inclusion is whether the deal is actually good — not just marketed as one.

Here's what that means in practice:

  • Price history matters. Before recommending anything, I check prior-year price history using tools like CamelCamelCamel, PriceSpy, and Google Shopping. A product marked down 30% from an inflated "was" price isn't a deal. A product at its annual low is.
  • Brand reliability counts. A deal on a brand with a poor track record for quality or warranty isn't worth recommending, even if the price is right.
  • Retailer trustworthiness is part of the equation. Some retailers have a history of cancelling orders, applying misleading "was" prices, or making returns difficult. That affects whether a deal makes the cut.
  • We label estimates clearly. For deals before they're officially announced, we use category-pattern framing and label projections as estimates — not confirmed prices. We don't publish specific historical prices unless they're verified in our internal price database.
  • We do not list every deal. This is a curated resource. The goal is quality, not volume.

How retailers are chosen

Coverage tiers reflect editorial significance — how meaningful Boxing Day actually is for each retailer, not how much commission they pay.

  • Tier 1 retailers (Amazon, Argos, Boots, Currys, John Lewis, Next) get the deepest coverage because Boxing Day is a significant event for them with documented history.
  • Tier 2 and Tier 3 retailers get appropriately scoped pages based on available evidence and editorial relevance.
  • Affiliate commission does not determine coverage depth. If a retailer has a strong Boxing Day history but no affiliate programme, they still get covered. IKEA is a good example — no affiliate revenue, but too important to the UK market to ignore.
  • New retailers are added when there's a compelling reason to believe their Boxing Day offering will be meaningful to readers.

How content is updated

Stale content is worse than no content. Here's how we manage freshness:

  • All retailer and deal pages are reviewed and refreshed annually before October.
  • Pricing claims are updated with each calendar year.
  • Every page shows a Last verified date so you can see how recently it was reviewed.
  • During the Boxing Day event itself, pages are updated in real time as deals are confirmed.
  • If a factual claim becomes outdated between scheduled reviews, it's corrected as soon as it's identified.

How we make money

This site earns revenue through affiliate commissions only. Here's what that means and what it doesn't mean:

  • What it means: When you click through to a retailer and make a purchase, we may earn a small commission — at no extra cost to you. The retailer pays the commission, not you.
  • Amazon Associates: As part of our affiliate monetization, BoxingDayDeals.co.uk is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
  • What it doesn't mean: Commission rates do not influence editorial decisions. A higher commission does not earn a retailer more prominent coverage or a better recommendation.
  • No paid placements. Retailers cannot pay to appear on this site, to be featured in a roundup, or to receive a positive write-up.
  • No sponsored posts or advertorials. Everything published here is independently written.
  • No free product samples. We don't request products from retailers or manufacturers, and we don't write reviews based on gifted items.

The business model works because trust works. Recommending something bad to earn a commission destroys the thing that makes this site worth visiting. It's not a hard trade-off.

Corrections policy

If something on this site is wrong, I want to know about it and I'll fix it.

  • Errors can be flagged via the contact page.
  • Corrections are made promptly once verified.
  • Significant factual corrections are noted in the page with a correction date.
  • Minor wording or formatting fixes are made silently.

There's no editorial ego involved here. Getting it right matters more than appearing to have got it right the first time.

About the author

This site has one author: Alex Bosier. I've spent 15 years working in the UK deals and savings industry — at VoucherCodes and Atolls, among others. I've seen the inside of how deals content gets made, which gives me a good antenna for the difference between genuine value and manufactured urgency.

I write everything on this site. There are no ghost writers, no outsourced content farms, and no AI-generated pages published without review and editorial oversight.

Questions about this policy or anything else: use the contact page.