Editorial Policy

This page explains how this site works — how deals are selected, how retailers are chosen, how content is kept up to date, and how the site makes money. If you have questions about anything here, get in touch.

How deals are assessed

Articles use researched briefs. Important facts need supporting sources, with links, relevant dates and conditions beside the claim.

We keep four kinds of information apart: research, historical observations, editorial estimates and unknowns. A numerical estimate needs its own defensible basis and a statement of uncertainty. A label saying "estimate" is not enough. Where evidence is missing, we leave the claim or figure out, or say what is unconfirmed.

Current offers, sale participation, stock, prices, dates and eligibility each need their own evidence. A page title or a calendar date does not prove any of them. A reference price shown by a retailer is not proof of what a product usually sells for.

We do not guarantee annual lowest prices or a complete comparison of the market. Treat our pages as a starting point and check the retailer's own listing before you buy.

How retailers are chosen

Coverage tiers reflect editorial significance — how meaningful Boxing Day actually is for each retailer, not how much commission they pay.

• Tier 1 retailers (Amazon, Argos, Boots, Currys, John Lewis, Next) get the deepest coverage because Boxing Day is a significant event for them with documented history.
• Tier 2 and Tier 3 retailers get appropriately scoped pages based on available evidence and editorial relevance.
• Affiliate commission does not determine coverage depth. If a retailer has a strong Boxing Day history but no affiliate programme, they still get covered. IKEA is a good example — no affiliate revenue, but too important to the UK market to ignore.
• New retailers are added when there's a compelling reason to believe their Boxing Day offering will be meaningful to readers.

How updates and dates work

Article pages show a Page updated date. This tells you when the content was last changed. It does not mean every price, offer or detail on the page was checked on that date.

Where an article gives a source-check date, it applies to that source and claim. A current offer needs a separate check, which you should make with the retailer before buying.

Updates are made through editorial reviews. Information can change between those reviews, so confirm the current retailer terms before ordering. If you spot something that looks wrong, you can reach us through the contact page.

How we make money

This site earns revenue through affiliate commissions only. Here's what that means and what it doesn't mean:

• What it means: When you click through to a retailer and make a purchase, we may earn a small commission — at no extra cost to you. The retailer pays the commission, not you.
• Amazon Associates: As part of our affiliate monetization, BoxingDayDeals.co.uk is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk.
• What it doesn't mean: Commission rates do not influence editorial decisions. A higher commission does not earn a retailer more prominent coverage or a better recommendation.
• No paid placements. Retailers cannot pay to appear on this site, to be featured in a roundup, or to receive a positive write-up.
• No sponsored posts or advertorials. Everything published here is independently written.
• No free product samples. We don't request products from retailers or manufacturers, and we don't write reviews based on gifted items.

The business model works because trust works. Recommending something bad to earn a commission destroys the thing that makes this site worth visiting. It's not a hard trade-off.

Corrections policy

If something on this site is wrong, I want to know about it and I'll fix it.

• Errors can be flagged via the contact page.
• Corrections are made promptly once verified.
• Significant factual corrections are noted in the page with a correction date.
• Minor wording or formatting fixes are made silently.

There's no editorial ego involved here. Getting it right matters more than appearing to have got it right the first time.

Who creates the content

Boxing Day Deals is a UK seasonal shopping publication run by Alex Bosier. His background includes 15 years in the UK savings industry, with roles at VoucherCodes and Atolls. You can read more on the about page. That experience shapes the site's editorial approach, but it does not mean Alex personally wrote, reviewed or tested every page.

AI tools are part of how the content is made. They are used for source research, article drafting, editing and structured critique. Drafts then go through editorial and evidence review and automated content checks before publication.

Pages created with AI assistance may carry the Boxing Day Deals publisher byline and a note about the assistance and source checks. A named byline does not mean personal product testing took place.

Questions about this policy or anything else: use the contact page.