Privacy Policy
Last updated: 3 October 2026
This site is configured to use Google Analytics to understand visits and interactions. Cookiebot lets you choose whether to allow analytics cookies. You can read the guides without accepting them. Google Analytics may still receive limited measurements without analytics cookies before you choose or if you decline.
Who runs this site
Boxing Day Deals is run by Alex Bosier. If you have a privacy-related question or want to exercise your rights under UK GDPR, email hello@boxingdaydeals.co.uk. I'll respond within 30 days.
What data is collected
Google Analytics can collect page and interaction information, approximate location, and browser and device details. When analytics cookies are allowed, it can use cookie identifiers to distinguish visits and sessions. These identifiers are not the same as your name or email address, but that does not make the information anonymous.
The site's retailer-link tracking is configured to record the retailer, the type of link, the page it appeared on and its position on that page. These click details exclude the destination address, query strings and affiliate account codes. Google Analytics may process other information as described above.
For visitors in the UK, Google says it uses IP addresses to derive approximate location and discards them before logging the data. See Google's explanation of data handling for UK visitors .
If you email the contact address, your message includes your email address and any other information you choose to send.
Cookie consent
The Google tag is configured to load with analytics cookie storage denied by default. Accepting analytics cookies allows cookie-based measurement. Declining them keeps analytics cookie storage denied, but Google's consent mode can still send limited measurements without those cookies. See Google's explanation of consent mode .
You can revisit your choice using "Cookie settings" in the footer. If the controls are temporarily unavailable, the site displays a message asking you to reload and try again.
The consent banner is managed by Cookiebot. Their privacy policy is at cookiebot.com .
Affiliate links
Some retailer links include affiliate tracking. We may earn commission on qualifying purchases at no extra cost to you. Affiliate providers may supply us with reports about clicks, orders and commissions.
The affiliate provider's and retailer's handling of your data is covered by their own privacy terms. The About page explains this site's commercial relationship.
Data retention
The Google Analytics settings for this site, checked on 3 October 2026, are set to retain event data for 2 months and user data for 14 months. New activity can restart the retention period for a user identifier; it does not restart the separate event-data period. Most standard reports based on aggregated data are outside these retention controls. See Google's retention explanation .
Your rights
Under UK GDPR, you have the right to:
- Access data held about you
- Ask for it to be deleted
- Object to how it's being processed
For a question about information held about you, or an access, deletion or objection request, email hello@boxingdaydeals.co.uk. We may need information that helps identify the records concerned. You can change your analytics-cookie choice through Cookie settings.
Changes to this policy
If anything here changes in a meaningful way, the date at the top will be updated. No surprises.