John Lewis Boxing Day TV Deals 2026

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John Lewis is rarely the cheapest place to buy a TV at Boxing Day — and it does not need to be. This is the John Lewis-specific cut: why the included two-year guarantee changes the maths, which sets are worth buying here over Currys, and when the small price premium is the wrong call. For the cross-retailer view of the whole category, see our TV Boxing Day deals page. For everything John Lewis discounts, the John Lewis Boxing Day sale page is the parent.

Why the guarantee is the whole argument

John Lewis includes a two-year guarantee as standard on most televisions, and it applies to sale stock at Boxing Day. The headline price is usually within £20 to £50 of Currys on the same model. The difference is what happens after you buy: at Currys you would typically pay extra for a Care & Repair plan to get equivalent cover, so the John Lewis price plus free guarantee often lands level or cheaper in real terms. On a mid-range OLED or QLED, where a panel fault in year two is an expensive event, that cover is the reason to buy here. If a premium TV is on your list, John Lewis’ sale section is worth being on at midnight on 26 December.

What to target in 2026

LG OLED, C-series and B-series. The C-series is the volume living-room OLED; the B-series is the budget OLED route. John Lewis ranges these reliably at Boxing Day. OLED panels typically drop 20–30% from autumn pricing at Boxing Day across major UK retailers. Treat that as an estimate until 2026 figures are confirmed. The guarantee matters most on OLED, where panel longevity is the main risk.

Samsung QLED, mid-range and above. The Q70 and Q80 lines and the Neo QLED range cover most rooms, and QLED is the safer choice for bright rooms. John Lewis ranges Samsung less deeply than Currys, so check the specific tier and size are stocked before planning around it.

Sony Bravia, premium tier. Sony protects its pricing, so expect a smaller percentage drop than on LG — but the picture processing is where Sony earns the premium, and John Lewis is a natural home for the brand alongside its service proposition.

What to skip. Budget sub-£400 sets. John Lewis ranges fewer entry-level TVs and the included guarantee adds less value at that price, where a fault is cheaper to absorb. For a secondary-room or budget set, Argos own-brand or Currys is the more efficient route.

How John Lewis compares with other TV retailers

Currys — the range and depth leader. Currys holds the deepest outgoing-generation TV inventory in the UK and Boxing Day is its clearance mechanism, so it wins on range and often on raw headline price. For the brand-by-brand, size-by-size view, see the Currys Boxing Day TV deals page. John Lewis closes the gap with the included guarantee rather than the sticker price.

AO — narrower on TVs. AO leads on white goods; its TV range is shallower and Boxing Day discounts are less aggressive. It is the right pick for kitchen appliances at the same event, not televisions.

Argos — the budget alternative. For sub-£400 sets, Argos own-brand Bush and Alba TVs clear sharply with wide click-and-collect availability. Above £500 it cannot match John Lewis on premium-brand service or Currys on range.

For the head-to-head on the two biggest panel brands, see our LG vs Samsung TVs guide, and for budget picks the best TVs under £500 guide.

When does John Lewis’ TV sale start?

John Lewis typically launches its Boxing Day sale online at midnight on 26 December, with in-store availability when branches open — though some stores open later and a few stay closed, and the chain has trimmed Boxing Day in-store hours over time. Check the store finder for your nearest branch in advance. Premium OLED stock in popular sizes can tighten online in the first day, and Christmas-period delivery slots fill quickly. For opening-hours detail across UK retailers, see our Boxing Day opening hours guide.

The single-sentence summary

If you are buying a mid-range or premium TV, John Lewis at Boxing Day pairs near-Currys pricing with a free two-year guarantee — which usually makes it the better real-terms buy, sub-£400 sets aside.