Superdrug Boxing Day Sale 2026

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Superdrug runs a Boxing Day sale every year — fragrance gift sets, beauty electricals, skincare, and own-brand products all go on sale, with discounts up to 50% off. The honest comparison with Boots: Boots has the edge on prestige beauty, hair electricals (GHD, Dyson), and the Advantage Card loyalty scheme. Superdrug has the edge on accessibility — more locations in many UK towns and cities — own-brand value via the B. range, and often on price for the brands they both stock. Neither is definitively better than the other. They serve slightly different needs, and a quick price comparison across both is always worth doing.

When does the Superdrug Boxing Day sale start?

Top Boxing Day Superdrug deals to watch:

• Garnier Vitamin C Brightening Serum — the Boxing Day beauty deals cover the full Garnier range; one of the most bought serums at clearance pricing. Shop at Superdrug →
• Oral-B Pro 3 3000 Electric Toothbrush — Boxing Day is when Superdrug discounts Oral-B most heavily; the Pro 3 3000 is consistently the strongest value pick. Shop at Superdrug →
• Revolution Pro Hydration Boost Foundation — Superdrug own-brand Boxing Day sale typically goes to 30–40% off; strong value at an already accessible price point. Shop at Superdrug →
• No7 Future Renew Serum — Superdrug leads on No7 pricing post-Christmas; Boxing Day is the annual low for this bestselling serum. Shop at Superdrug →

Superdrug’s Boxing Day sale typically goes live online at midnight on 26 December. Stores open on Boxing Day — opening times vary by branch, but most larger high-street locations open from 9am. For 2026 opening hours and key dates, see our Boxing Day dates guide. Superdrug does not consistently pre-announce Boxing Day deals ahead of time, though registered account holders and Health & Beautycard members occasionally receive early email access. Worth signing up before December if you haven’t already.

What to expect from the Superdrug Boxing Day sale 2026

Superdrug’s Boxing Day sale follows a similar pattern to Boots — fragrance gift sets and beauty products lead the discounting — but there are meaningful differences in range and positioning. Fragrance gift sets at up to 50% off. Superdrug stocks a strong fragrance range across both men’s and women’s scents: Hugo Boss, Calvin Klein, Davidoff, Armaf, and others. The gift-set format (boxed bottle plus ancillary product) is well represented. Superdrug’s fragrance prices are often slightly lower than Boots at regular retail, so Boxing Day clearance pricing can represent solid value. If you don’t need a prestige destination like John Lewis or Liberty, Superdrug delivers the same fragrance brands at more accessible price points. B. by Superdrug own-brand range. This is where Superdrug differentiates from Boots. The B. range covers skincare, body care, haircare, and cosmetics at everyday low prices — and the Boxing Day sale can push those prices even lower. If you are comfortable with own-brand beauty (and B. by Superdrug consistently reviews well for the price), this is where Boxing Day stretches your budget further than equivalent branded product. Makeup and cosmetics. Superdrug stocks NYX, e.l.f., Rimmel, Maybelline, and other mainstream cosmetics brands. Gift sets assembled for Christmas appear in the post-Boxing Day clearance. These are not prestige brands, but if you use them regularly, the savings are real. Beauty electricals. Babyliss, Remington, and Nicky Clarke hair tools appear in the Superdrug Boxing Day sale. Not as deep a range as Currys or Boots for Dyson and GHD, but mid-range electricals at 25–40% off are consistently available. Personal care and health products. Electric toothbrushes, epilators, and personal care devices from Oral-B, Braun, and Philips appear in the sale. Superdrug’s health and personal care range is strong and this category is a reliable Boxing Day earner.

Best categories to shop at Superdrug on Boxing Day

Fragrance gift sets. The best value in the Superdrug Boxing Day sale, and comparable to Boots for mid-range and accessible premium fragrance. If you know which scents you like, Boxing Day is the moment to buy. B. by Superdrug. Own-brand at sale prices is good value. Skincare in particular — the B. range includes well-reviewed serums, moisturisers, and cleansers at prices that make stocking up sensible. Gift sets across cosmetics and skincare. Christmas gift sets that didn’t sell through in December are cleared at Boxing Day. Rimmel, NYX, and Soap & Glory gift sets typically appear at 30–40% off. What to skip: Prescription and pharmacy products (not discounted). Prestige skincare — Superdrug’s premium range is limited compared to Boots; if you want Charlotte Tilbury or Clinique gift sets, John Lewis or Boots is the better destination.

Tips for shopping Superdrug on Boxing Day

Use your Health & Beautycard. Superdrug’s loyalty scheme accumulates points on purchases, and those points remain usable during the sale. If you have a balance built up, Boxing Day is the optimal time to spend it — you’re layering the points value on top of the sale discount. Check the Superdrug app for any active bonus-points promotions over the Boxing Day period. Compare prices against Boots before committing. Boots and Superdrug stock many of the same brands. On any specific product, prices can differ between the two. It takes thirty seconds to check both during the sale, and the saving can be worth it. Superdrug tends to lead on own-brand and accessible fragrance; Boots leads on prestige beauty and Dyson/GHD electricals. Superdrug’s physical presence is an asset. Superdrug has more high-street locations than Boots in many UK towns and cities. If you want to buy on Boxing Day without relying on delivery, Superdrug is often the more accessible option. Online stock is broader than in-store. Individual store allocations are limited. For specific gift sets or products you want, online is the safer route. Superdrug’s delivery options include next-day and click and collect.

Superdrug Boxing Day sale history

Superdrug has run a Boxing Day sale consistently for many years. The event is not as heavily marketed as Boots or John Lewis, but the markdowns are tangible and the sale runs without exception. Superdrug’s position in the beauty retail market has strengthened over the past decade. The B. by Superdrug range — once an afterthought — is now a credible own-brand at mass-market prices. The addition of premium concessions and expanded fragrance ranges has made Superdrug a more competitive Boxing Day destination than it was historically.

FAQ

Does Superdrug have a Boxing Day sale? Yes. Superdrug runs a Boxing Day sale every year, with up to 50% off beauty, fragrances, and personal care products. The sale goes live online at midnight on 26 December. When does the Superdrug Boxing Day sale start? Online at midnight on 26 December. Stores are open on Boxing Day. For 2026 confirmed hours, see our Boxing Day dates guide or check the Superdrug store locator. Is Superdrug or Boots better for Boxing Day deals? It depends what you’re buying. Boots leads on prestige beauty, GHD and Dyson hair tools, and the Advantage Card loyalty scheme. Superdrug leads on own-brand value (B. by Superdrug), accessible fragrance pricing, and high-street coverage. For many categories, comparing both during the sale takes seconds and can save money. Do Superdrug Health & Beautycard points work in the Boxing Day sale? Yes. Points continue to accumulate on sale purchases and can be redeemed during the sale. Check the Superdrug app for any bonus-points promotions active over the Boxing Day period. What are the best things to buy in the Superdrug Boxing Day sale? Fragrance gift sets, B. by Superdrug skincare and bodycare, Christmas cosmetics gift sets (NYX, Rimmel, Soap & Glory), and mid-range hair and personal care electricals.

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